Don't Punish Yourself Doing (Type X) Business

Amin Khan Are you type X or type Y?

Don't worry, it ain't gonna hurt you until you really
understand what you should be? Type X, or Type Y!

In today's hyper-competitive world, there's no better
way to live your dreams than to have your own online
business burnt into your prospect's mind.

In September 2000, when I decided to launch the
http://www.NicheChallenge.com website early next year
i.e, February 2001, I had couple of other different
projects to do as well.

I knew if I get myself engaged in getting into those
projects with this one, I might not concentrate on
this site.

And I was right. My four years online experience have
shown that concentrating on a SINGLE business platform
is the key to success.

No jokes. There are basically two school of thoughts
that govern success on the Net. One is short term, the
other is long term. It's upto you which school of
thought fits you most.

The first school of thought (Type X) calls for having
number of online businesses in a portfolio. The idea
is to have cyber-income from any, or all of these
businesses in a portfolio.

If one business fails, the second one is in-line. If
second fails, third is there to save you from dooms
day. And on.. and on.. and on. Nevertheless, this
approach is rather short term, and rarely result in a
continuous stream of online profits. There are reasons
for this as we shall explore more in a moment.

As with the web, it seems quite reasonable and
profitable to have multiple cash generating businesses
working 24x7 on autopilot producing unlimited income.

This sort of business idea creates a beautiful castle
in the wanna-be entrepreneur's mind which he/she
carries there until it gets vandalized.

However, that's not the way it goes... there's another
way of doing business, and a real good one which is a
sure-fire way to make things BIG... really BIG on the
Net.

The second school of thought (Type Y) is the WAY that
helped people make online fortunes. This approach runs
on a long term basis, and build a strong and powerful
web presence for you which never fails. Doubts? Read
on...

This second school of thought states that you have a
single online business (must be niche based) that
creates a brand recognition for you.

Branding is very important on the Net. Heck, few
people are able to make strong brand names as their
token to unlimited earnings. You really can't afford
to be number 2. There's a price to be paid... which
you may or may not be prepared to pay.

One of my friend and a very successful marketing guru
Allan Gardyne of http://www.AssociatePrograms.com have
created a wonderful example of (Type Y) business. He
is considered an authority on affiliate programs. His
directory of Affiliate Programs is the most
comprehensive resource that is literally a treasure
for anyone seeking affiliate income.

For some people, the former approach makes sense,
i.e., (Type X), as they believe since the Net is good
for having multiple revenue streams. Followers of
(Type X) business have to go long long way promoting
so many businesses online. In the end, they get
nowhere whirling around in cyberspace.

Sure, multiple revenue stream makes online business
the choice of every aspiring entrepreneur, but it
shouldn't be practiced haphazardly without any
direction.

Carving a niche with specific audience in mind can
generate a lot more income than one can possibly
imagine... and all without the fuss of getting trapped
in countless ventures producing insignificant or no
results.

The best way to start with the e-commerce craze is to
have a specific theme business. Once the theme
business gets established, grow this theme business in
multiple sub-theme or sub-niche businesses. That's the
key.

If you want to have a look of a PERFECT (Type Y)
business, point your web browser to the following URL
http://www.sitesell.com/niche1.html The owner of this
site Dr. Ken Evoy have crafted a wonderful example of
(Type Y) business. That's hard to knock out. So, in
that case less becomes more.

Remember, don't be a victim of hype. It just doesn't
work as it sounds. You'll only loose your valuable
time and money with the (Type X) business. Be
creative, identify a niche and make your business
number 1 ... since you're one of your kind.

Aren't you?

About the Author

Amin Khan of http://www.NicheChallenge.com is the
active soul for helping you develop a successful
niche based business. Subscribe his FREE ezine 'The
LASER' to join the select group of pros who are
driving the Net for success. Send a blank email to:
mailto:majordomo@NicheChallenge.com with the word
"subscribe laser" (without quotes) in the body of
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