Thai Women owned Business beats the odds

Joel Wilson

As My Thai, Direct Importers based in Wilmington, Delaware reaches its 3rd year in business miles, take a look back at how Inter-Cultural, credit and other business challenges were overcome to make this innovative business model succeed.
My Thai, Direct Importers celebrates 3 year anniversary milestone.

Wilmington, DE---May 1, 2003—My Thai, General Partnership, a Delaware based direct importer which started operations May 1, 2000, offers quality handcrafted products Made-in-Thailand at affordable direct imported tax free Delaware prices. The style of My Thai’s hand woven silks, accessories, jewelry, handicrafts and gift items is an expression of both Traditional Thai Classical Crafts and modern innovative handmade items. Whether you have $2 or $200 in your pocket, enter My Thai’s 1000 square foot modernized Trolley Square showroom and you’ll be able to find something truly unique.

Starting from a card table and suitcase based in a 1 bedroom apartment 4 years ago My Thai was founded by Thai native and recent immigrant Uthairat Nunthaponpisut (26 years old at the time) and her American husband. With little business experience, no retail experience, o credit rating and no money My Thai started as a dream that various business consultants and non-profit community development counselors predicted less than a 10% chance of making through its first year in business. What those inaccurate predictions failed to account for was that for everything My Thai lacked it was compensated for by a surplus of vision, love and shear determination.

Convincing relatives to front $30,000 in cash and co-sign a lease My Thai has gone from $0 to grossing just under $200,000 since opening for business. Debt free and profitable My Thai has defied the odds in the post 9/11 economy. My Thai’s success can be attributed to hand picked reasonably priced quality Traditional Thai Handicrafts, a Traditional American “Mom & Pop Store” business model and Innovative sometimes downright guerilla marketing tactics. My Thai is continuously campaigning online, via print, flyers, newsletters, community fairs, direct mail, PR, anything and everything, but more than anything else by word of mouth. My Thai simultaneously represents the balance of and respect/beauty of Thai Culture and the fiercely Independent spirit of the American Dream.

My Thai is a privately owned partnership established in Delaware in 2000. For more information visit: http://www.webspawner.com/users/mythai3 or call (302) 428-1040.

About the Author

My Thai is a Thai/American Partnership. We import handcrafted Thai products directly from Thailand to Delaware, the home of tax free shopping.